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Design for Conversion

Creating visuals and experiences that connect, engage, and convert across digital platforms.

About

I turn ideas into intentional, high-impact design

creating digital and tangible work that captures attention,

connects with audiences, and drives real results.

Hello~ I’m a multidisciplinary creative who turns ideas into refined, thoughtfully crafted work, creating work that moves seamlessly from concept to final execution while capturing attention, engaging audiences, and driving results across

digital spaces.

Creative Stella is my creative design brand, creating design for conversion that blend strategy with strong visual storytelling.​

The name Stella means “star,” reflecting a brand placed at the centerclear, confident, and seen in its own space. It’s not just about guiding, but helping it stand out with intention. 

Creative Stella is shaped by quiet late-night thinking, where

ideas flow and clarity emerges. That mindset carries into work that’s focused, thoughtful, and made to connect.

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Design Process

Analysis

Understanding the problem, market, brand, and target audience to define clear direction, goals and which platform needed for execution.

1.

Brainstorming

2.

Building mood boards, gathering references, and studying visual direction to better understand what works and what’s needed.

Research

3.

Developing concepts and studies, refining ideas, and making adjustments while checking for clarity, accuracy, and overall impact.

Ideation

4.

Polishing the final design and preparing it for production, ensuring quality and consistency across all outputs.

Execution

5.

Exploring ideas, researching approaches, and sketching initial concepts to figure out how the design can be executed.

Skills

Graphic

Design

Packaging

Design

Illustration

Photography

Video

Editing

Branding

Content Creation

Production

Marketing

UI/UX

Photography

Crafting

3D Design

Project

Management

Hard Skills

Japanese

Chinese

Language Skills

Tagalog

English

Soft Skills

Adaptability

Problem

solving

Teamwork

Leadership

entrepreneur mindset

Monica Macaranas

Multidisciplinary Artist but

Illustrator, Graphic Designer

& Entrepreneur at night

+639291116732

Quezon City, Philippines 1101

Let's work together?

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